Future Legends of Advertising

Future Legends of Advertising

The hit podcast returns for Season Three, brought to you by iHeart Radio and the American Advertising Federation. Hosts Tim Natividad and Christena Pyle bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.

Episodes

April 3, 2025 41 mins

Ad Council CEO Lisa Sherman and CultureCon founder Imani Ellis join Christena to talk about building viral campaigns like Love Has No Labels, scaling CultureCon from a living room meetup to 10,000+ attendees, and navigating change—from corporate pivots to creative burnout. Packed with real talk and hard-won wisdom, this episode is a playbook for purposeful leadership.

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In an industry where authenticity is everything, Alex López Negrete and Marques E. Zak know what it takes to make an impact. From working with global brands to creating campaigns that truly resonate, they share their journeys, lessons, and predictions for the future of marketing. Hosted by Tim Natividad, this episode is a must-listen for anyone who wants to understand the power of culture in advertising.

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March 20, 2025 42 mins

What does it take to go from scrappy startup to industry leader? Bill Koenigsberg, a Hall of Fame advertising legend, and Neil Waller, a rising star in the creator economy, sit down with Tim Natividad for a conversation about entrepreneurship, reinvention, and the evolving landscape of advertising. With candid insights, unexpected humor, and hard-earned wisdom, this episode is a must-listen for anyone looking to build something tha...

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What is advertising? The business encompasses PR, sales, marketing, and so much more. Melanie L. Washington, Esq. and Richard Edelman stay abreast of all of this as they lead each of their teams—listen in on just how they get it all done.

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March 6, 2025 41 mins

What would you do if you weren’t afraid? Bianca Guimaraes answers that question with stories from Mischief’s groundbreaking campaigns, while Shelly Lazarus reflects on lessons from David Ogilvy that continue to inspire today’s advertising leaders.

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February 27, 2025 46 mins

Tim Natividad's guests today bring authenticity to everything they do. Whether it's Danisha owning her Beyhive leadership (complete with a very unique nickname!) or Bill's fearless adoption of Gen Z verbiage, Danisha and Bill believe in work-life integration, not just balance. The result is a funny, insightful, discipline-spanning conversation for anyone curious about what advertising is all about.

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February 20, 2025 39 mins

Join Christena Pyle as she hosts Karen Land Short and Jeff Goodby in an engaging discussion on the evolution of advertising, purpose-driven creativity, and the impact of some memorable campaigns. Dive into insights on mentorship, overcoming challenges, AI's impact on creative work, and celebrate Karen's shift to sustainability as well as her induction into the Advertising Hall of Achievement.

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November 30, 2023 15 mins

In this special bonus episode we introduce friends of the podcast Marisa Thalberg and Steven Wolfe Pereira and their amazing podcast Brand New. The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.

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November 23, 2023 39 mins

Aaron and God-is discuss how embracing your uniqueness can become a catalyst for success. They emphasize the importance of being your authentic self in the workplace, exploring practical insights for individuals navigating the advertising industry.

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November 16, 2023 39 mins

From “the climb” to “the lift,” how two extraordinary marketers lean into their power to achieve results and effect change. 

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November 9, 2023 35 mins

Learn the importance of hitting the mark on goals and how it plays a pivotal role in building healthy client relationships.

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November 2, 2023 42 mins

Two visionary CEOs reveal their strategies for trailblazing change in business and in life.

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October 26, 2023 32 mins

In different yet interconnected experiences, Cathie and Elicia discuss navigating our industry as successful businesswomen while balancing their personal lives.

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October 19, 2023 32 mins

Embracing a purpose-driven journey, Roy and Perfecto stand at the frontline of change, championing sustainability, and emphasizing the importance of leadership growth and a brand's purpose, all without formal marketing training.

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October 12, 2023 32 mins

Entrepreneurial legends Travis Montaque and Bob Pittman discuss their exceptionally young career beginnings, identifying and obsessing over what matters most to people and how to leverage your influence for positive impact.

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October 5, 2023 33 mins

The NBA superstar opens up about his first time on a commercial set, relationship with State Farm, his brother Cliff and how he became one of the greatest marketers in sports

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January 4, 2023 36 mins

Michael Kassan and Bing Chen openly share intimate details on their vast experiences, their spiritual journeys and what matters most. 

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December 28, 2022 42 mins

Listen to learn a lot from Antonio Lucio and Stephanie Nadi Olson, two transformational leaders driving positive change everywhere they go at every level. This is an incredibly smart and inspirational conversation between two visionaries who have leveraged their personal experiences and wisdom to better the industry, their own lives and most importantly, the lives of all of the individuals they have touched. 

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December 21, 2022 34 mins

Leadership is a privilege that comes with the responsibility to bring in, lift up and inspire others. Hear how Louis Carr and Jordan Muse have helped countless others as they carve out their path to the top.

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December 14, 2022 32 mins

Listen in as Deborah Wahl and Elle McCarthy connect the dots between their industries and conduct a real time brainstorm around the future of consumer connection with technology and gaming.

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Hosts And Creators

Ross Martin

Ross Martin

Hayley Romer

Hayley Romer